Web traffic is provided by search engines like Yahoo!, MSN and Google - the top three. If your website cannot be found by the search engines then your content cannot be indexed into their databases so losing any potential search traffic.
Most webmasters agree the life blood of most websites is the free traffic provided these search engines following search queries from users. Investing in a little search engine optimization can deliver a huge increase in traffic over time.
Don’t Spiders Crawl All The Time?
Yes they do, however there are only a number of ways that spiders know where you live - and if they don’t know where you live, they cannot come crawling. Search engine optimization is the art of telling the spiders where your content is - as often as possible by indirect means.
The main method used to tell the spiders where your content is is by having others links to it. The spider crawls their content and follows their link to your pages. The more links to your pages, the more ‘votes’ your pages receive and the higher up the search results list you will appear.
Search engine optimization takes it all to a higher level - it tries to determine what criteria the search engines use to rank pages, and then optimizes each page to that criteria with the aim of placing your pages at the top of the search results.
Does your website need search engine optimization - it does if you want visitors.
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