Web traffic is provided by search engines like Yahoo!, MSN and Google - the top three. If your website cannot be found by the search engines then your content cannot be indexed into their databases so losing any potential search traffic.
Most webmasters agree the life blood of most websites is the free traffic provided these search engines following search queries from users. Investing in a little search engine optimization can deliver a huge increase in traffic over time.
Don’t Spiders Crawl All The Time?
Yes they do, however there are only a number of ways that spiders know where you live - and if they don’t know where you live, they cannot come crawling. Search engine optimization is the art of telling the spiders where your content is - as often as possible by indirect means.
The main method used to tell the spiders where your content is is by having others links to it. The spider crawls their content and follows their link to your pages. The more links to your pages, the more ‘votes’ your pages receive and the higher up the search results list you will appear.
Search engine optimization takes it all to a higher level - it tries to determine what criteria the search engines use to rank pages, and then optimizes each page to that criteria with the aim of placing your pages at the top of the search results.
Does your website need search engine optimization - it does if you want visitors.
Senin, 23 Juni 2008
Analyze Competitors SEO Strategy
The object of a search engine optimization campaign is to get to the top of the search results pages for chosen keywords. To get to the top infers there is a list and that list is made up of all the sites on the web that are using those keywords. To get to the top of that list, you need to know who you are competing against and how well their search engine optimization program is.
The search engines themselves make this task fairly easy to undertake. The first step is to identify who you opposition is. A simple search on your keywords will list the top results for that keyword. Select the top three or four sites and concentrate your search engine optimization research on them.
There is a whole host information that can be collected, however I will just concentrate on a couple of these. The first is to determine the number of pages on the website that use all the words from your phrase; and the number of web pages on the website that use your exact keyword phrase. These are the keywords that have obviously been used in their search engine optimization strategies.
Finding this information is not difficult:
site:www.sitename.com keyword phrase
site:www.sitename.com “keyword phrase”
To find the number of links into a site, use Yahoo!’a http://siteexplorer.search.yahoo.com/.
Finally, visit various social sites to see whether or not they have a presence and if so, how active they are. Sites like Technorati can also be a valuable resource if they utilize blogs.
Once you have collated all this information, you will have some idea as to how active their search engine optimization programs. You will know how many pages they have that rank for your keywords and how many inbound link they may have. Your search engine optimization strategy is not so much to outdo them in quantity but in quality. Match their quantities when it comes to ranked pages and inbound links and you will be in a position to outrank them.
The search engines themselves make this task fairly easy to undertake. The first step is to identify who you opposition is. A simple search on your keywords will list the top results for that keyword. Select the top three or four sites and concentrate your search engine optimization research on them.
There is a whole host information that can be collected, however I will just concentrate on a couple of these. The first is to determine the number of pages on the website that use all the words from your phrase; and the number of web pages on the website that use your exact keyword phrase. These are the keywords that have obviously been used in their search engine optimization strategies.
Finding this information is not difficult:
site:www.sitename.com keyword phrase
site:www.sitename.com “keyword phrase”
To find the number of links into a site, use Yahoo!’a http://siteexplorer.search.yahoo.com/.
Finally, visit various social sites to see whether or not they have a presence and if so, how active they are. Sites like Technorati can also be a valuable resource if they utilize blogs.
Once you have collated all this information, you will have some idea as to how active their search engine optimization programs. You will know how many pages they have that rank for your keywords and how many inbound link they may have. Your search engine optimization strategy is not so much to outdo them in quantity but in quality. Match their quantities when it comes to ranked pages and inbound links and you will be in a position to outrank them.
Jumat, 23 Mei 2008
Search engine optimization (SEO)
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove them from their indices.
The initialism "SEO" can also refer to "search engine optimizers" or "Search Engine Optimizician", terms adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, URLs, and shopping carts that are easy to optimize.
As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove them from their indices.
The initialism "SEO" can also refer to "search engine optimizers" or "Search Engine Optimizician", terms adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, URLs, and shopping carts that are easy to optimize.
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